RIF Case Study

With CargoDoc, RIF’s Customs Data Entry Tasks were Reduced by 85%!

Deep Cognition provides AI to understand and extract information from documents. SFL provides integration that takes extracted information and inserts it into CargoWise.

Company Overview

RIF, is an existing CargoWise One user established in Hong Kong in 1990. The company, named “Rockwood International Freight Limited” was adopted following an independent move from the original parent company. RIF Worldwide was established in the UK in 2002 and represented the first move by the company into the European market.


The company specializes in providing international transportation services, to and from all points in the world, via air, ocean and road. Their comprehensive global network has been established to meet their customers’ ever-changing needs.


Client was not fully satisfied with their expectations from their service provider in terms of the VAT and TAX setups on their system.


VAT was being charged inaccurately to customers and this opened the business to higher risk.

RIF also established that they were not making full use of their CargoWise One System automations to move them to a Digital Forwarding space.


After a further consultation with the client and identifying the area where automations can be accelerated to further elevate the client digitally.


During consulting phase high business value items were identified.


In order to provide a solution a full system gap analysis had to be performed.


A six month project plan was then blueprinted to facilitate the below automations to meet the businesses highest value requirements

One Step Closer to Becoming a Digital Forwarder


During this phase the following were identified and had to be added to the project list.

Client had an existing client portal and with the CargoWise integrated capabilities, Server Configuration was able to deploy RIF’s middleware (developed and built by SFL) to increase visibility


Objective: Connect CargoWise One to their client portal so visibility can be replicated across key clients (primarily purchase order visibility)


Helpdesk support also involved continuous report writing for management reports and monitoring of KPI’s

In which areas did they save when they integrated with the CW1 Warehouse system and what transactions/processes were automated versus before the integration?


Data Entry Tasks Reduced by Eighty Five Percent (85%)

SFL is dedicated in offering the best to the Logistics Companies worldwide. With a deep connection to mental health, diversity and inclusion, it is always important that money spent, must be money spent well.

Below are the details of why RIF will continue to use SFL

Please note that staff was not reduced through automations but their hours of work had reduced significantly giving their employees a better work life balance.